Research, Identity, and UI/UX Design

Electro TO is a multi-faceted project focused on rave culture and the stigma surrounding it. This project is the development and design of a Toronto festival to celebrate rave culture in today’s electronic music scene, fostering a more informed awareness of what it entails. This is done by means of designing the festival grounds and hubs, identity, promotional material, and a mobile app in addition to the curation of content and individuals that will be involved. The festival aims to engage the audience in the energy and community aspect of rave culture.