UI/UX Design (Web & Mobile), E-mail Blasts, Print + Digital Content
Team: Digital Department at INK Entertainment, Greencopper

Years: 2015, 2016
Visit: veldmusicfestival.com

Veld Music Festival is Canada's largest Electronic Dance Music festival, held annually in Toronto. For the 2016 Website I focused on creating a seamless mobile experience, utilizing a stackable and responsive interface. This made it easy for users to navigate the site across desktop, tablet, and mobile phone platforms. Through our campaign period, over 61% of users accessed the site via mobile devices, showing how crucial a responsive design was.

The 2016 Veld Mobile App was completed in conjunction with Greencopper, who took care of the backend work while we provided the designs. Users were able to create their own schedules through both the Veld App and Veld Website, which synched via Facebook. 2016 brought a total of over 19,000 active downloads + users during our campaign period.

The Veld E-mail blasts were one of our main points of communication with the consumer, providing summaries of content that was pushed out via social media, as well as pushing our main calls to action. We saw a 49% increase in subscribers for our e-mail blast in comparison to the previous year.

Additional collateral that was created includes: online marketing material for Veld's social channels, site maps and signage, and printed festival handbooks.