Art Director / Design Director with 10+ years of experience leading brand, campaign, and experiential design across digital and physical touchpoints. My work spans art direction, brand systems, experiential design, campaign development, UI/UX foundations, digital marketing, and presentation design.

I focus on shaping cohesive brand experiences from URL to IRL – connecting users through journeys that are culturally relevant, visually engaging, and strategically sound. I bring a research-driven, user-centered approach to creative work, translating insight into clear systems and ideas that align with business goals.

At my core, I’m a question-asker and systems thinker, always working to make things make sense.

Outside the screen, I’m a cat mom, stationery lover, amigurumi maker, live-music regular, and gym-goer. I love great food (but wouldn’t call myself a foodie). Former hyper-fixations include tennis, pickleball, puzzles, and a very brief rock-climbing era.

🇵🇭 Toronto-born and raised. Previously NYC-based. Currently in Los Angeles exploring creative leadership roles, freelance projects, and new connections.