Hi, I’m Krista

Art Director & Designer with 11+ years of experience leading brand, campaign, and experiential design across digital and physical touchpoints. My work spans art direction, brand systems, experiential design, campaign development, UI/UX foundations, and digital & social marketing — most recently as Design Director at TuneCore / Believe. It all started with Neopets and MySpace, teaching myself Photoshop and HTML just to make my pages look and feel the way I wanted.

I shape cohesive brand experiences from URL to IRL — connecting audiences through journeys that are culturally relevant, visually engaging, and strategically sound. I bring a research-driven, user-centered approach to creative work, translating insight into clear systems and ideas that align with business goals.

I like asking questions and looking at the bigger picture, always working to make things make sense from a user's point of view.

Outside the screen, I'm a cat mom, stationery lover, crochet-maker, live-music regular, and gym-goer. Former hyper-fixations include tennis, pickleball, and a very brief rock-climbing era.

🇵🇭 Toronto-born and raised, previously NYC-based, now in Los Angeles — currently looking to connect on creative leadership, design, and marketing opportunities, open to conversations now and available to start in the months ahead.

Contact


Skills

Design & Creative Direction

Brand Development & Design
Art Direction
Creative Problem Solving
Editorial & Layout Design
Presentation Design

Digital, Product & Marketing

Website Design
UI / UX Design
Digital & Social Media Marketing

Strategy & Collaboration

Project Management
Copywriting

Tools

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
Claude, ChatGPT
Adobe Premiere
CapCut
Canva
Adobe XD
Microsoft PowerPoint
Google Workspace

Currently Exploring & Learning

Social growth & content strategy
AI-powered creative tools


Clients

Address Sky View (Dubai)
Amal Restaurant
Cadillac Fairview
CityView Drive-In
Full Circle (Dubai)
Live Nation
Loud Luxury
Manila Killa
One Pulse Group (Korea)

Pico (Singapore)
RapSeason
REBEL Entertainment Complex
Sofia Yorkville
Taglialatella Galleries (Toronto)
Toybox Toronto
Veld Music Festival
W Hotels (Dubai)
Yorkville Murals